Problem/Challenge – Consumers these days increasingly expect relevant
information provided to them. Marketer’s biggest challenges these days is relevance. For
many marketers, broad segmentation based on historical data and segment-based content
creation has been the best approach availablebut it is not practical or scale able for
human teams to understand and adapt to the individual preferences of millions of
customers.
Resolution – Machine learning algorithms canaccurately discover the
preferences and purchasing behaviors of individual consumers. With machine learning
models marketers can identify patterns about customers intent including real-time
behaviors, prior purchases, preferences, and interests of similar customers.For example,
on web pages, AI can be used to dynamically select the content including images and
messages that will be most likely to convert a given customer.An AI based recommendation
tool can help increase customer satisfaction, higher brand value, and therein result in
more sales.
Why CafeBot – CafeBot’s aim is to leverage AI in accurately predicting
customer’s interest aligned content, it will automatically engineer and identify the
individual reasons for why each customer has interest in that product or offer. It
empowers data science teams to scale by dramatically increasing the speed to develop
highly accurate predictive models with lesser number of resources. CafeBot includes
innovative features including data ingestion from different data sources, data blending,
data visualization, automatic machine learning and deep learning, model deployment and
predictions, and interpreting the machine learning model built.